It’s
Tuesday, it’s 11am, and you’re at your desk. That bender who sits opposite you is
powering through her workload like a Chinese hamster, and you still haven’t
managed to ‘fire off’ that email you’ve had the intention of
firing since nine thirty. Your finger has been on the trigger, but you know,
are you more of a ‘best regards’ or a ‘yours sincerely’ kind of person? The truth
of the matter is, you don’t really care.
You
don’t care, because in six months – a year, tops – you’re going to blow this
proverbial popsicle stand. Because your band, blog, stand-up routine or Harry
Potter slash fiction website is about to go global, and when it does, your
colleagues are going to rue the day they ever asked you to file an invoice.
That extra tab you have perpetually open on your work browser is your ticket
out of here.
As someone who continuously has to ask themselves "Do my endeavours make everyone wish I was dead?" and "Am I an actual dickhead?", the issue of being a smug 'creative' type lies very close to home with me. It's basically my dream to be recognised for my *cough* artistic struggle, and while that has yet to happen, I feel like I have a good idea about how that's supposed to go. The following is a list of pointers on how to make a legitimate claim to creativity, without everyone hating you and the metaphorical horse you rode in on.
DO: Self Advertise
If
Facebook, Twitter and whatever the most
relevant social network is by the time this hits press has taught us anything,
it’s that if you’re not self-advertising, you might as well not exist. If your project
has a name, then it needs a Twitter account. If it has a fan, then it needs a
Facebook fan page. Not only does this
let everyone know that you’re there, churning out brilliance, hour after hour
and year, but it also lets you form connections with those you would otherwise
consider your rivals. Although many mistake Twitter as an outlet exclusively
for logging the quality and consistency of your stools, it actually gives you
unique access to the world’s most prominent creative geniuses. And their
stools.
DON’T: Spam Your Friends
At
the same time, there is no need to be a dick about this. Oh wow, you’ve made a
new blog post? Yeah, you mentioned. An HOUR ago. Your band has a gig this Saturday? I think
somewhere between the e-vite and the Facebook group you involuntary registered
me in, I heard.
Do
not be the reason somebody receives a Linked-In Reminder. Try not to use the
word ‘reminder’ at all. Don’t update just to tell everybody you thought of a
really cool t-shirt design today. Try to post tangible, informative updates.
Don’t be a dick.
DO: Attend Open Mic Nights
Open
Mic Nights, while famously wanky in nature, are the perfect place to foster a
fan base for yourself, not to mention a perfect platform to try out new
material. Every open mic night also has at least one semi-successful artist
that shows up for an ego boost, and it is your job to pick this person for
contacts. It won’t be hard to figure out who this is. He or she will have a
disproportionate head-to-face hair ratio.
DON’T: Leave Once You’re Finished
Seriously
dude? Come on. This is not why you came here. You are not going to get five
minutes at the Edinburgh Fringe Festival by doing the same routine every week
and then pissing off. You will get those five minutes by getting pissed with a
guy-who-knows-a-guy, who then introduces you to that guy.
DO: Expand Your Operation
You’re
one talented son-of-a-bitch, so it stands to reason that you’ve got a few
friends that are equally as talented. This is where you need to start calling
in favours. Your flatmate does web design, and his girlfriend has a decent
camera. No matter what you’re pursuing, both of these people are invaluable to
you. Think of everyone you know with well-worded status updates. Would they
like to write for your website? Of course they would! They’re flattered you even
asked.
DON’T: Make Empty Promises
If
you can’t pay someone now, don’t imply you ever will be able to. Buy them a
drink, grab them around the shoulders, and say “Hey kiddo, wanna see your name up in internet lights?”
To this, they will say “Why mister, I don’t know.” To this, you will respond:
“You and me kid! You and me will take on the world!” If it feels appropriate,
break into a song and dance number. If it doesn’t, then don’t.
Either
way, let your friend know that you are willing to give them all the credit for
the work they put in. Make them as excited about your project as you are. But
make it clear from the beginning: you may never have the money to physically
pay them back.
DO: Be Self-Deprecating
You’re
not the first person to write a short story about a thinly veiled ex-girlfriend
masquerading as a heinous sea creature, and you won’t be the last. Why not
laugh about it? That shit is funny. If you think something you’re doing is even
remotely cliché, either change it, or acknowledge it. Cliché’s exist because
they serve a function, and just because you’re using one doesn’t mean you can’t
have fun with it.
DON’T: Undermine Your Work
“I
wrote this in like, ten minutes. And I had a cold. And a fidgety arse. It’s a
bit shit.” Yeah, now I really want to hear you talk about it.
DO: Take Advice
The
person who sold their internet start-up within a year of creating it is worth
listening to. The person who earns their entire income from their t-shirt
business is worth listening to. Even if they’re product is CLEARLY inferior to
yours, they have done something you are not doing, and they need to be listened
to.
DON’T: Take it Too Seriously
Like
absolutely everything (unless you’re feeling particularly religious) success is
just a well-timed accident. The people who have it can’t guarantee it, and the
people who deserve it may never see a shred of it. So relax, work hard, and
most importantly: don’t be a dick about it.
Phew, you have all this information at your disposal and your family are still not living off your fortune in the Hollywood hills.....???
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